Errand Services— one business that requires no start-up capital

It certainly was going to be a very busy day for this newlywed. The husband had just run off to work for his weekend shift, the wife — housebound, stayed up sorting gifts from the wedding party. Then it hit her… The house had only one ladle spoon… Heavily pregnant and not agile enough to […]
5 hacks to scale your online business fast!

The year 2021 was tough, business-wise, across the entire country. The ruthless devaluation, ban and restriction of local debit cards for foreign trade has only exacerbated an underlying ill — the staunch difficulty of doing business in Nigeria. As is typical of mankind to seek solutions out of problems in order to self-actualise and progress, […]
Your guide to popular Industrial Clusters in Lagos

Maybe you have noticed, maybe you have not, but people don’t just set up businesses anywhere in Lagos — at least not the ones who know what they are doing. People say that the most important thing in business is customers; you know what the next is?… location of course! If I was asking someone […]
The Tutor — A business with no need for startup capital

The year was 2010. I was in my final year in the university and in desperate need of a ‘hustle’ to keep my palms wet and give me some financial muscle. I mean, I was just dumped by my ex — a classmate, for being too broke and ‘incapable’. Two years earlier, I got a […]
A 10-year walkthrough on ecommerce in Nigeria

It was certain that businesses had to evolve — however small a measure — to accommodate the nuances of the times. Instant responses to instant messages sent in by prospective customers through mobile message applications like BlackBerry Messenger, WhatsApp & Viber. Emails, also breezing past, made all too easy through push applications on smartphones, required […]
‘I’d get back to you…’ — 5 things a Nigerian customer really means by this

Sir! Sir! We have this lovely package for you and your family, just fill this form here. Have a look at our pamphlets too, they would really enjoy the treat too… Familiar? Sir finally budges and gives you good audience. You flip your hair and deliver your compelling product pitch, locking eyes with him and […]
3 lessons from the Efritin Bust

Sequel to our story of a young couple who transacted successfully on the now defunct classifieds website Efritin, we share with you a few insights on why the promising marketplace never really took off. 1. The 180 million-people-paradox From the books, Nigeria, home to such an enormous population seems a natural hotbed for trade and investment […]
Efritin.com: A real story

For the Badejos, 2015 had been a very notable year. As newlyweds who had just moved into a decent flat in central Lagos, life was beginning to take form. They were expecting a baby by December of that year and provisions for this were swiftly underway. The only chink however was that their daily commute […]